Hi, I’m Katie.

For 16 years, I worked in the travel industry, helping people plan and experience unforgettable trips to Ireland and the UK. However, like many others, my career was impacted by the COVID-19 pandemic. Despite the challenges, I saw an opportunity to pivot my career and enrolled in a certificate program to study data analytics.

I took these skills and my background in business management and joined a web development company as a digital analyst. Since then, I've had the pleasure of helping clients migrate more than 40 websites from Universal Analytics to Google Analytics 4. I'm proud to say that I'm double certified in Google Analytics and am constantly looking for ways to improve my skills and knowledge in the field. Working with clients in so many different industries provides me with continued challenges that I enjoy tackling.

I currently live in beautiful coastal Delaware with my spouse and two adorable cats. In my free time, you'll often find me at the drive-on beach, camping, tending to my garden, or traveling.

What To Expect

Let’s chat! During our initial consultation I’ll learn more about your business, analysis needs, and answer any questions you may have. I will also provide a short demo of GA4 and some of the ways we can work together.

Consultation

Whether you are new to tracking your website, need help fixing mistakes from the auto migration from Universal Analytics, or need help completing the setup on your own I am here to help. We’ll review your website goals and I’ll provide suggestions on how to customize your implementation so the data and reports make sense to your business. I can help you get used to the new interface and you can lean on me as much or as little as you need once you’re up and running.

Google Analytics / GA4

The majority of the time your GA4 implementation will be done via Google Tag Manager (GTM). I can help with testing tags, adding new triggers and/or auditing your current setup.

Google Tag Manager

What good is collecting the data if you don’t look at it? It can be hard to schedule the time for analysis with all of your other marketing responsibilities- that’s what I’m here for! We’ll start by customizing an interactive reporting dashboard for you as well as providing monthly and yearly reports with analysis. I’m also available for regular meetings to review your data together and discuss any actionable items.

Reporting

What else?

I’m here to help. If you have a request about a technical SEO audit, website design or development, Google Ads, lead generation, social media, or anything website related- let me know. If it’s not something I can personally assist with I can help connect you with a reliable partner in that space.

Nice to meet you.

Fill out this form and I will be in touch soon to schedule your free consultation.